When selling decorated apparel, visual tools should be central to your marketing effort. In-store displays, flyers, and websites are a few ways to show prospective customers what services and products you offer. Below are a few examples of how you can show your customers what you offer.
In-store displays don't need to be elaborate – they can be as simple as printed garments hanging on the wall or a binder of sample designs. Customers can look through sample designs to find ideas on what they'd like. The Transfer Express Idea Book™ and color selector allow you to show them available layouts, clip art, fonts, and colors. A sample T-shirt decorated with a digital transfer, along with a screen print transfer hoodie and a pair of sweatpants decorated with a different ink formula will allow your customer to see first-hand the differences between the products and how they look on different garments.
To help get you started Transfer Express offers a Marketing Kit, which includes 30 full-size transfer samples, a color selector, and an Idea Book.
Selling your products at local events, such as fairs, festivals, and sporting events, can promote your business while adding to your bottom line. You could set up your heat press on-site for on-demand printing, or take pre-printed apparel for retail sale. It's also a good idea to take samples, business cards, and flyers to these events and inform customers that you do custom work. The next time they need T-shirts printed or numbers for sports uniforms, they may think of you first.
Whether handed out at an event or used as part of a proposal to prospective customers, flyers can help grow your profits and your name recognition. Local schools can be a great market – personalize a flyer with Easy View™ images using their school name and mascot, then present your proposal to the booster club, PTA, or student council. Set pricing so that you can profit while still allowing them to make $1-2 on each sale. They'll have a great fundraising idea and you'll have a new customer.
You can create a flyer using our Free Flyer Templates.
A website allows you a widely accessible forum to show examples of your services. Sample designs and pictures of printed apparel allow the customer to see or review what you have to offer any time they want, plus it helps get the word out about your business. You can also link to EasyPrints.com, an online catalog which has no contact or ordering information, but gives your customers a chance to browse and select a layout. And don't forget social media websites like Facebook and Twitter – they can help you expand your customer base and allow current customers to easily refer you to their friends.