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Applying the Marketing Mix to Your T-Shirt Business

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The four P’s of marketing (Price, Product, Placement, and Promotion) are the controllable fundamental building blocks to creating a strong marketing strategy. Incorporating each of these into your t-shirt business is critical to the success and growing of your business.

In this webinar, we will cover:

  • How the four P’s are separate, but interlocked, into one strategy
  • How pricing tactics affect quantity sold and your profits
  • How to differentiate your t-shirts and what determines if a customer wants to buy yours
  • How to get your t-shirts in front of your buyers at the right place and the right time
  • How to create demand for your brand using promotional elements
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